The Complete Guide to On-Page SEO

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  • Post last modified:June 27, 2025
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Optimizing on-page SEO is entirely different from off-page SEO, which is optimizing for external signals that take place off of your website (for example, backlinks). The free Seobility plan already includes a comprehensive SEO site audit for up to 1,000 subpages! To sum up, on-page SEO uses factors that can be controlled, while off-page SEO uses factors that can’t be controlled. Both of these factors are important for your SEO campaign, which is why most SEO service packages include both on-page and off-page SEO. You can use various types of visual elements to engage your audience. These are all great for catching your audience’s interest and giving them relief from all the text on your page.

on-page seo

Keyword Optimization

A healthy site includes regular content updates, a ranking factor known to search engine as “freshness.” Good content puts you on the search map, new content can keep you there. The URL of a page, which is also known as a slug, is a permanent link. An optimized URL should be less than 255 characters, and hyphens ‘-‘should be used to separate the different parts SEO Anomaly of the URL.

📝 9. Implement Modern Schema

on-page seo

Ensure your main keyword is in the introduction, conclusion, h1, and meta description. Other headings can be formed around closely related search phrases or secondary keywords that users search often. SEOBoost can help you identify the right keywords to add and help optimize the content. It includes a complete list of secondary and LSI keywords, their importance, and the number of times you can incorporate them around your content for the best results. Every detail matters in on-page SEO, from your page title to meta descriptions to avoiding keyword stuffing and how your web pages link. Each page must have a unique title that will help search engines, and users understand what the page is about.

  • Make sure you use a unique title tag for every page to inform search engines and users what each page is about.
  • Not only does Google want to know your site is well-referenced, but your visitors do, too.
  • Another on-page SEO factor to consider is the optimization for the featured snippet, also known as position 0.
  • Brian has over 30 years publishing experience as a writer and editor across a range of computing, technology, and marketing titles.

They assist search engines in interpreting the subject and relevance of your content. And because QuestionDB focuses on questions that people ask on Reddit, you can find keyword and topic ideas that most other tools won’t show you. As it turns out, you can ALSO get sitelinks on all sorts of pages… from blog posts to ecommerce category pages. These two tools will tell you how you can improve your site’s specific pagespeed issues. So if you want simple ways to quickly improve SEO rankings, you’ll love this guide. If you’re serious about improving search traffic we do recommend reading the Beginner’s Guide to SEO front-to-back.

Special thanks to Bill Slawski, whose posts on SEO By the Sea led to much of the research for this work. On-Page makes it easy to rank on Google, you’ll wonder how you ever did without it. Enterprise plan features up to 2000 Stealth AI articles and the full On-Page optimization suite. The ultimate agency plan features up to 1000 Stealth AI articles and the full On-Page optimization suite.

on-page seo

Content marketing is a fundamental part of SEO because it’s what drives people to visit your pages. People discover your business in search results through the content you create, while optimizing your content through SEO enables it to rank in search. If your content is popular on social networks, Google will take notice. The best way to help make this happen is to include share buttons on your website. It should be super easy for anyone reading your website or one of your blog posts to share it on their own social media profiles.

on-page seo

Read on to discover what it is all about, why you need it and how you can quickly (and easily) fine-tune your own website. Follow these tricks of the trade and before long your site will be showing up in search results and attracting lots of attention. Remember that many of your visitors will not enter your site through your home page.

It should be concise and engaging, offering enough information to entice users without overwhelming them. You can also opt for the “Best by links” report in Ahrefs’ Site Explorer. Choose the blog posts with the most referring domains and insert the links to your “money” pages there too.

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